Sprout Social needed a customer welcome kit that reflected the care, intentionality and ethos of their software.
Project role
Strategy, art direction, theme naming and visual design
Client
Sprout Social, 2020
Our goal was to develop a distinct creative theme applied to high quality products.
We conducted an internal brainstorm to get an idea of what types of products people liked receiving as corporate gifts.
I partnered with copywriter Heliz Mazouri to land on the conceptual theme of create, evolve thrive.
Three custom sticker designs
The loops and turns in the design speak to the creative process as social media managers get started publishing, using data to evolve their work and ultimately thriving.
Sprout is all about empowering human connection. I designed postcards that enable customers to connect non-digitally. Copy by Heliz Mazouri.
We collaborated with Chicago brand, Dark Matter Coffee, and created a custom bag design to include in the customer welcome kit.
I filmed an unboxing video where I talk through the design process.
