Sprout Social sought to define a new set of cultural standards that outline how employees approach work.
Project role
Visual research, art direction and illustration
Client
Sprout Social, 2021
The illustration style is organic & fluid representing collective human behavior.
I lead early visual research & design exploration phases and pitched multiple illustration styles based on my findings.
Each Standard is represented with a visual metaphor that conveys its essence, while also fitting into the larger system.
