Trans & gnc people have been trusting FTM Essentials to provide gender expression gear for over 20 years.
Project role
Print design, illustration, icon design
Client
FTM Essentials by Early2Bed, 2018
Most transition-related gear isn’t designed for trans people. Imagery on packaging design often misgenders the buyer.
The packaging insert and resource card were intentionally designed to represent a diverse set of skin tones to reflect the audience of the shop.
The color palette is comprised of skin tones along with subtle pink and blues from the trans flag.